In contrast to mass marketing,target marketing
A) ignores the need for the firm to obtain a competitive advantage.
B) ignores markets that are large and spread out.
C) is limited to small market segments.
D) assumes that all customers are basically the same.
E) None of these answers is correct.
Correct Answer:
Verified
Q143: "Product" is concerned with:
A) branding.
B) packaging and
Q152: The marketing mix
A) includes four variables --
Q153: Which of the following is true?
A)The Product
Q155: "Product" is concerned with
A)branding and warranties.
B)physical goods
Q157: Target marketing
A)is a production-oriented approach to marketing.
B)is
Q159: In contrast to mass marketing,target marketing
A)is limited
Q160: A firm's "marketing mix" decision areas do
Q161: Henry Ford told prospective customers of his
Q163: "Product" is concerned with
A)services.
B)developing products that will
Q180: Scott Paper uses many intermediaries to reach
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