Ford Motor Co."loaned" new Fiestas to social trendsetters who drove the cars as part of their Meals on Wheels responsibilities.When Ford asked them to write about their driving experiences on Facebook and Twitter,it was emphasizing which aspect of the "Four Ps"?
A) Product
B) Place
C) Price
D) Promotion
E) People
Correct Answer:
Verified
Q161: "Promotion" is NOT concerned with:
A) creating billboard
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Q184: The owner of the new Sharp Scissors
Q185: From the perspective of the "Four Ps,"
Q186: A detailed plan for handling transportation and
Q188: Catalogs,point-of-purchase materials,and free samples are all examples
Q192: The _ area of the marketing mix
Q194: _ is direct spoken communication between sellers
Q195: Advertising is:
A) the designing and distribution of
Q196: Personal selling lets the salesperson adapt the
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