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Which of the Following Is True of Advertising Agencies for International

Question 89

Multiple Choice

Which of the following is true of advertising agencies for international advertising?


A) Cross-cultural communication between a foreign client and a local agency can be problematic.
B) A multinational agency always has the best feel for a market.
C) A multinational agency provides the best cultural interpretation in a situation in which local modification is required.
D) A local domestic agency may provide a company with a high level of sophistication.
E) Agency commission patterns are consistent throughout the world.

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