In the Context of Integrated Marketing Communications, Which of the Following

In the context of integrated marketing communications, which of the following best defines public relations?

A) It is the usage of funds collected from the common public for manufacturing a product in the inaccessible regions of a market.
B) It is the direct sale of goods at discount rates to the public at trade fairs.
C) It the creation of good relationships with popular press to help communicate messages to their customers, the general public, and governmental regulators.
D) It is the distribution of samples and coupons directly to the public in the inaccessible regions of a market.
E) It is the sale of goods to the public based on their credit ratings.