In the context of factors affecting choice of channels, which of the following is one of the key elements in distribution decisions?

Question

Quizplus · Accepted Answer

Distribution channels vary depending on target market size, competition, and available distribution intermediaries. Key elements in distribution decisions include the functions performed by middlemen (and the effectiveness with which each is performed), the cost of their services, their availability, and the extent of control that the manufacturer can exert over middlemen activities.

In the Context of Factors Affecting Choice of Channels, Which