Ingrid Cleaners develops promotional materials and product demonstrations to easily communicate the benefits of its cleaning products. In this scenario, Ingrid Cleaners tries to enhance the _____ of its products.
A) partibility
B) discordancy
C) vincibility
D) complexity
E) observability

Question

Quizplus · Accepted Answer

By trying to communicate the benefits of its cleaning products easily, Ingrid Cleaners tries to enhance the observability of its products in the markets. In general, the rate of diffusion can be postulated as positively related to relative advantage, compatibility, trialability, and observability but negatively related to complexity.

Ingrid Cleaners Develops Promotional Materials and Product Demonstrations to Easily