Harry Johnson Tractor Corp. wishes to expand its presence in Eastern Europe. Toward that end, it has selected the countries where it will market its products. It has also selected a mode of entry. It is now in the process of implementing specific plans. Which of the following phases of the international planning process is Harry Johnson Tractor Corp. currently in?

Question

Quizplus · Accepted Answer

In this case, Harry Johnson Tractor Corp. is currently in Phase 4 of the international planning process. A "go" decision in Phase 3 triggers Phase 4 of the international planning process. Phase 4 involves implementation of specific plans and anticipation of successful marketing.