Harry along with his team has undertaken a marketing research study to help his company expand in the eastern European region. Which of the following marketing research process steps is most likely to be the last step in Harry's research effort?
A) Defining the research problem and establishing research objectives
B) Analyzing, interpreting, and summarizing the results
C) Effectively communicating the results to the decision makers
D) Considering the costs and benefits of the research effort
E) Gathering the relevant data from secondary or primary sources, or both

Question

Quizplus · Accepted Answer

Harry along with his team is likely to communicate the results of the research study to the decision makers as the last step in the market research process.

Harry Along with His Team Has Undertaken a Marketing Research