An organization gains competitive advantage when it:
A) lowers costs and decreases differentiation.
B) increases costs and decreases differentiation.
C) increases costs and increases differentiation.
D) lowers costs and increases differentiation.
E) increases costs and lowers prices.

Question

Quizplus · Accepted Answer

Managers can lower costs or increase differentiation to obtain a competitive advantage.

An Organization Gains Competitive Advantage When It