In SWOT analysis, opportunities and threats are identified by:
A) Consultation with middle management.
B) Talking with the rank and file workers.
C) Looking outside the firm.
D) Brainstorming techniques.
E) Reviewing our corporate strategy.

Question

Quizplus · Accepted Answer

Opportunities and threats are external factors that are outside of the control of the company. Therefore, looking outside the firm is the most appropriate way to identify them. Consultation with middle management, talking with the rank and file workers, brainstorming techniques, and reviewing corporate strategy may help in identifying internal strengths and weaknesses but may not be as effective in identifying external opportunities and threats.

In SWOT Analysis, Opportunities and Threats Are Identified By