During the strengths and weaknesses portion of a firm's SWOT analysis, which of the following would not be discovered?
A)The firm's method of product distribution was not very efficient.
B)Through continued research and development, the firm's products were state-of-the-art.
C)Due to a lack of barriers to entry into the industry, several new competitors were beginning to enter the market.
D)The production process needed to be reengineered to reduce unnecessary scrap.
E)The firm's employees are trained in new manufacturing methods each month.

Question

Quizplus · Accepted Answer

The presence of new competitors entering the market would typically be discovered during the opportunities or threats portion of the SWOT analysis rather than the strengths and weaknesses portion. The strengths and weaknesses portion typically focuses on internal factors within the firm. Choices A, B, D, and E are all examples of factors that would likely be discovered during the strengths and weaknesses portion of the analysis.

During the Strengths and Weaknesses Portion of a Firm's SWOT