When a firm is determining its opportunities and threats, which of the following would not be mentioned?
A) An intense rivalry with a local competitor was beginning to start a price war.
B) The firm just received a patent on its main product.
C) The success of the firm's latest marketing campaign.
D) In spite of its patent, there are several substitute products consumers could use.
E) Increased competition in some of its key product lines.

Question

Quizplus · Accepted Answer

The success of the firm's latest marketing campaign is not a threat or opportunity that the firm is facing. It may be mentioned in evaluating the firm's strengths, but it does not directly impact the opportunities or threats the firm is facing. The other options all represent potential opportunities or threats. A represents a potential threat from a competitor, B represents an opportunity from obtaining a patent, D represents a potential threat from substitutes, and E represents a potential threat from increased competition.

When a Firm Is Determining Its Opportunities and Threats, Which