The amount of information an individual would seek before making a decision:
A) is about the same across all individuals.
B) varies directly with the importance of the decision.
C) is the same across all decisions but varies across individuals.
D) depends on how much time it will take to get the information regardless of the decision.

Question

Quizplus · Accepted Answer

The amount of information an individual seeks before making a decision varies directly with the importance of the decision. Therefore, option B is the correct answer. Option A is incorrect because the amount of information sought may vary based on the individual's personality and decision-making style. Option C is incorrect because the amount of information sought may also vary based on the decision itself. Option D is incorrect because the importance of the decision plays a greater role in the amount of information sought compared to the time it takes to gather the information.

The Amount of Information an Individual Would Seek Before Making