It is difficult to separate the operations management functions from marketing in services.

Question

Quizplus · Accepted Answer

Services are typically intangible and inseparable from the service provider, so the way in which a service is performed and delivered is closely tied to the service experience and therefore, marketing. Operations management in services involves managing the processes that deliver the service, but these processes must also be designed with the customer experience in mind, making it hard to separate from marketing.

It Is Difficult to Separate the Operations Management Functions from Marketing