The process when a company seeks to match the benefits of a successful position while maintaining its existing position by adding new features, services, and technologies into its current portfolio it is called straddling.

Name: The process when a company seeks to match the benefits of a successful position while maintaining its existing position by adding new features, services, and technologies into its current portfolio it is called straddling.
Brand: Quizplus
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Quizplus · Accepted Answer

This is the correct definition of straddling.

The Process When a Company Seeks to Match the Benefits