Jordan Had Planned to Deliver a Persuasive Speech Encouraging His

Jordan had planned to deliver a persuasive speech encouraging his classmates to buy Hummers so they could be "cool." After researching his topic,however,Jordan decided to encourage his classmates to use public transit instead,because he felt that this choice would help reduce U.S.dependency on oil and contribute to bluer skies for future generations.When Jordan chooses communication intended to bring the greatest good to the greatest number of people over time,he is using the _______________ principle of ethical communication.

A) Professional Ethic
B) Utilitarian Approach
C) Justice Approach
D) Publicity Test