Randall Grahm,the owner of Bonny Doon Vineyards,made a name for his wines by injecting an irreverent sense of humor into everything associated with the winery.One of the _____ he used was to host a black mask dinner during the fall to celebrate "the death of wine corks" when his company decided to use screw tops.
A) marketing objectives
B) control mechanisms
C) action programs
D) strategic postures
E) organizational structures
Correct Answer:
Verified
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