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Clos Du Bois Wine Pursues an Advertising Campaign That Targets

Question 52

Multiple Choice

Clos du Bois wine pursues an advertising campaign that targets the gay and lesbian community.Its ad in gay publications features a wine cork emblazoned with the Gay Pride rainbow.The gay publications are examples of the _____ for Clos du Bois wine.


A) reference groups
B) target audiences
C) target markets
D) stakeholders
E) environmental curators

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