For years,a denim manufacturer advertised its jeans to baby boomers because that is what most baby boomers wore during the 1960s.Unfortunately,this strategy of making the brand a baby boomer icon has decreased the brand's appeal to today's teens who perceive the brand as old-fashioned.In this example,the _____ did not produce a positive effect.

Question

Quizplus · Accepted Answer

A positioning strategy is an effective way to separate a particular brand from its competitors by associating that brand with a particular set of customer needs that rank high on the consumer's priority list.

For Years,a Denim Manufacturer Advertised Its Jeans to Baby Boomers