In 2005,the airwaves of KFI-AM were saturated with commercials that asked listeners to dial advertisers' toll-free numbers or visit their Web sites.The approach accounted for nearly half the advertising on KFI,and is a big reason why the station has climbed nearly to the top of the Los Angeles market in revenues and to No.4 nationwide.In this example,a broadcast medium is prospering from the use of:
A) unduplicated marketing.
B) customized marketing.
C) direct-response advertising.
D) strategic selling.
E) advocacy selling.
Correct Answer:
Verified
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