An ad from National Peanut Board advises its readers that peanut butter is "like an energy bar with curves." The ad's illustration shows peanut butter thickly spread on a bagel to indicate how peanut butter can be used as part of a healthy lifestyle.In this example,creativity was used to:
A) inform customers how cost effective peanut butter is.
B) persuade bagel manufacturers to carry on-package peanut butter coupons.
C) inform customers of the benefits you get from using peanut butter.
D) convince customers to eat peanut butter even if they can find something healthier to eat.
E) persuade retailers to carry peanut butter.
Correct Answer:
Verified
Q37: The copy platform for Palmer's cocoa-butter-enriched skin
Q38: What is the last step in developing
Q39: The Sage software ad begins,"Drink in all
Q40: A creative brief can contain all of
Q41: According to the text,_ is the step-by-step
Q43: Toshiba office equipment illustrates the problems of
Q44: Which of the following colors conveys sophistication
Q45: The _ component of the message strategy
Q46: Which of the following statements about brainstorming
Q47: The print ad for the a new
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents