In terms of the application of the human communication process to advertising,the restaurant owner who read all of the copy in an ad for the international trade show for people in the food and drink industry would be a(n):

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The process begins when one party, called the source, formulates an idea, encodes it as a message, and sends it via some channel to another party, called the receiver. The receiver must decode the message in order to understand it.

In Terms of the Application of the Human Communication Process