Gary Silva,senior vice president of sales of an auto parts store,says his store doesn't have a cookie-cutter layout but builds stores based on market need,with each designed independently."It would be easier if all the stores had the exact same layout,but it's not the right thing to do for independent owners because some areas have more professional customers and others have more do-it-yourselfers," he explained.From this information,you know that his store targets both _____ markets.
A) domestic and international
B) internal and external
C) demographic and psychographic
D) business and consumer
E) non-controllable and controllable
Correct Answer:
Verified
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