The FTC's Standards for Advertising Motor Vehicles prohibits companies from advertising that prices are equal to or lower than a competitor's,or are the lowest; that the advertiser will match or beat any price; or that the advertiser will offer compensation if it cannot offer an equal or lower price.

Question

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The FTC does not have specific standards prohibiting these claims in motor vehicle advertising, but it does require that all advertising be truthful and not misleading.

The FTC's Standards for Advertising Motor Vehicles Prohibits Companies from Advertising