Which of these statements about information processing in decision making is FALSE?
A)Decision makers typically look at alternatives at the same time rather than sequentially.
B)Perceptual biases distort the selection and interpretation of information.
C)Decision makers don't think through all of the possible alternatives and their outcomes.
D)Decision makers engage in a limited search for and evaluation of alternatives.
E)Decision makers compare each alternative against an implicit favourite.

Question

Quizplus · Accepted Answer

Decision makers typically evaluate alternatives sequentially rather than simultaneously, often due to cognitive limitations and the complexity of processing multiple options at once.

Which of These Statements About Information Processing in Decision Making