Millions of dollars were wasted on the development of a new machine-made potato chip, at Fancy Chips Ltd. As a result, the Board of Directors of the food-processing firm fired the CEO who had proposed and championed the product's development. The new CEO's first task is to find out why this monumental waste of money had occurred and how it can be prevented in the future. Provide three possible explanations why this escalation of commitment occurred at Fancy Chips Ltd.
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