While many firms "talk the talk" about marketing as an investment and not _____________,marketing expenditures are not treated as an investment in a company's accounting system.
A)A variable
B)A total investment
C)An expense item
D)A lost cause
E)None of these

Question

Quizplus · Accepted Answer

While a firm may "talk the talk" of marketing as an investment and not an expense, typically marketing expenditures are not treated as an investment in a company's accounting system.

While Many Firms "Talk the Talk" About Marketing as an Investment