It is said that customers do not buy goods or services: They buy _______.
A)Products that come with some services
B)Offerings that render services that create value
C)Services that come in a variety of sizes and shapes
D)Technology that is a service orientation
E)All of these

Question

Quizplus · Accepted Answer

Customers do not buy goods or services: They buy offerings that render services that create value. The traditional division between goods and services is long outdated. The shift in focus to services is a shift from the means and the producer perspective to the utilization and the customer perspective.

It Is Said That Customers Do Not Buy Goods or Services