The SpongeBob SquarePants cartoon characters can be found on clothing items,snacks,and toys,yet the movie producer doesn't produce any of these items.This is an example of licensing the brand name to other types of product manufacturers.

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Among the best followers of the license strategy are movies, which license their brand (the movie) to a wide range of companies (restaurants, toy manufacturers, and others). The Avengers broke box office records with $1.5 billion in global box office revenue opening week, but license agreements will keep making money for the franchise for years. Not only does Disney sell merchandise through the Marvel division, it has licensing agreements with Acura, Wyndham Hotels, and Hasbro, among many others.

The SpongeBob SquarePants Cartoon Characters Can Be Found on Clothing