An initiator is ____________.

Question

Quizplus · Accepted Answer

The initiator starts the buying decision process usually in one of two ways. In one scenario the initiator is also the user of the product, as in the secretary who reorders when office supplies run low. A second scenario occurs when senior executives make decisions that require new resources (manufacturing sites, product development, and information technology). In these situations the executives act as initiators to the purchase decision process.

An Initiator Is ____________