When a marketing company responds to an RFP,_____________.

Question

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The sales proposal plays a critical role in marketing to businesses. Most of the time it is the first and best chance to impress the customer. In general, proposals accomplish two objectives. First, the proposal clearly specifies how the company's products will meet the product specifications detailed in the RFP. Second, the proposal makes the case for selecting the company by presenting any additional information such as unique product features, service programs, or competitive pricing to help persuade the customer.

When a Marketing Company Responds to an RFP,_____________