Direct-to-consumer marketing by pharmaceutical companies and the vast amount of health information available to patients on websites enable them to self-diagnose and self-prescribe and saves the physician time.The trend toward more information in the hands of the customer is diminishing.

Question

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Between open direct-to-consumer advertising by pharmaceutical companies and innumerable websites devoted to every medical malady, more and more patients arrive at the doctor's office self-diagnosed and ready to self-prescribe! The trend toward more information in the hands of the customer is not going to diminish. Marketing approaches must be altered to reflect and respond to this important change.

Direct-To-Consumer Marketing by Pharmaceutical Companies and the Vast Amount of Health