Which of the following terms is defined as "a measurable system of marketing that uses one of more advertising media to effect a measurable response and/or transaction at any location,with this activity stored in a database?"

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Direct Marketing magazine defines direct marketing as "a measurable system of marketing that uses one or more advertising media to effect a measurable response and/or transaction at any location, with this activity stored in a database."

Which of the Following Terms Is Defined as "A Measurable