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Estillo Is a Manufacturer of Sports Helmets

Question 88

Multiple Choice

Estillo is a manufacturer of sports helmets.To publicize its products,it has offered to reimburse its dealers 100 percent of the ad expenses they entail when they run print advertisements for Estillo products.This practice is an example of:


A) an advertising commission.
B) counteradvertising.
C) a combination offer.
D) cooperative advertising.
E) point-of-purchase advertising.

Correct Answer:

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