As an advertising medium,one of the disadvantages of broadcast television is:
A) its narrow coverage.
B) its lack of immediacy.
C) the absence of a prestigious image.
D) its high production cost.
E) its limited creativity.

Question

Quizplus · Accepted Answer

According to My AD Campaign 14-B, one of broadcast TV's greatest handicaps is the high cost of producing quality commercials. Depending on the creative approach, the cost of filming a national commercial today may run from $200,000 to more than $1 million.

As an Advertising Medium,one of the Disadvantages of Broadcast Television