According to the IMC pyramid,which of the following refers to action?
A) Stimulating desire for a product
B) Communicating enough information about a product so that its features are recognized
C) Persuading a certain number of people to actually believe in a product's value
D) Acquainting people with a company, product, service, and brand
E) Requesting additional information, sending in a coupon, visiting a store, or actually buying a product
Correct Answer:
Verified
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