During the postindustrial age,a growing affluence and sophistication of the consuming public characterized the marketing world of that time period in America.This trend was led by the _____.

Question

Quizplus · Accepted Answer

Two related economic factors characterized the marketing world of the postindustrial age: (1) the aging of traditional products, with a corresponding growth in competition, and (2) the growing affluence and sophistication of the consuming public, led by the huge baby boomer generation.

During the Postindustrial Age,a Growing Affluence and Sophistication of the Consuming