The competitive strategy in which the firm succeeds by developing and maintaining a unique value for the product, as perceived by the customer, is termed:
A)Differentiation.
B)Specialization advantage.
C)Design strategy.
D)Benchmarking.
E)Product Specialization.

Question

Quizplus · Accepted Answer

This is the definition of differentiation, where a company creates a product or service that is unique and valuable, setting it apart from competitors in the marketplace.

The Competitive Strategy in Which the Firm Succeeds by Developing