Eva classifies her customers into three groups to aid her in allocating her time and other resources appropriately.Group 1 constitutes her best accounts,Group 2 consists of accounts of moderate value,and Group 3 is comprised of noncustomers and very low value accounts.Eva is using:
A) triple play grouping.
B) CPM method.
C) triangular analysis.
D) ABC analysis.
E) good-better-best grouping.

Question

Quizplus · Accepted Answer

Eva is using ABC analysis, which involves categorizing customers based on their value to the business. Group 1 would be considered the "A" accounts, representing the highest value customers, Group 2 would be the "B" accounts, and Group 3 would be the "C" accounts, representing low value or non-customers. This helps Eva allocate her resources where they will have the most impact on the business.

Eva Classifies Her Customers into Three Groups to Aid Her