Advance Machine Company makes industrial strength floor cleaning equipment.In support of its sales force,it ran ads in trade journals aimed at supermarkets,entertainment venues,educational institutions,and other places that have a lot of foot traffic.It created an Internet website for customers to preview its products.It set up a toll-free number for clients to call and created a direct marketing piece that offered discounts and rebates on orders.Advance Machine Company used:

Question

Quizplus · Accepted Answer

Advance Machine Company used multiple channels of communication (print ads, website, toll-free number, direct marketing) to promote its products to potential customers. This is an example of integrated marketing communications, where different forms of communication are used in a coordinated, consistent manner to promote a brand or product.

Advance Machine Company Makes Industrial Strength Floor Cleaning Equipment