_____ captures how much gratification a consumer receives from consumption.
A) Opportunity cost
B) Internal rate of return
C) Value
D) Emotional contagion
E) Sunk cost

Question

Quizplus · Accepted Answer

Value measures the level of satisfaction or gratification a consumer receives from consuming a product or service. Option A, B, D, and E are not related to consumer satisfaction.

_____ Captures How Much Gratification a Consumer Receives from Consumption