Natalie and her friends enjoy visiting upscale stores together even if they do not purchase anything.For them,the experience of shopping is an end in itself,not just a means to an end.While shopping,which of the following types of values do Natalie and her friends experience?
A) Utilitarian value
B) Pleasure-seeking value
C) Hedonic value
D) Experiential value
E) Augmented value

Question

Quizplus · Accepted Answer

Hedonic value refers to the pleasure or enjoyment that a consumer receives from an experience or product, and is typically associated with experiential or emotional factors rather than functional or utilitarian benefits. In this scenario, Natalie and her friends are primarily enjoying the experience of shopping together, rather than seeking to fulfill a specific functional need, suggesting that they are experiencing hedonic value.

Natalie and Her Friends Enjoy Visiting Upscale Stores Together Even