A cosmetic manufacturer that targets young women was looking at a graphical display of how women perceived different brands of cosmetics.They found that their brand was clustered with brands that are targeted toward older women.This graphical depiction of the positioning of competing brands used by the marketer is an example of a _____.

Question

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The graphical display described in the scenario is an example of a perceptual map, which is a visual tool used by marketers to represent how consumers perceive different brands in the market. The map allows the marketer to identify areas where their brand can be positioned in a way that differentiates it from competitors and appeals to their target audience. The other options, such as the BCG matrix or competitive matrix, are different analytical tools used in marketing and strategy planning, but they are not relevant to this scenario.

A Cosmetic Manufacturer That Targets Young Women Was Looking at a Graphical