FAST FOOD SCENARIO
Daniel, an entrepreneur, is planning to open a fast-food restaurant. He wants to cash in on the huge population of busy professionals who usually don't have the time for a sit-down meal. They prefer instead to grab a bite on the go. Daniel has done his fair share of research, and he found that though fast-food restaurants cater to the need for a quick bite, consumers feel guilty of indulging in what they thought was "unhealthy." Daniel conceptualized a place that will offer a quick bite as a healthy alternative, so consumers would not have to suffer from guilt. Daniel is looking at establishing a long-term relationship based on trust with his customers.
-Refer to Fast Food Scenario.Daniel conceptualized a place that will offer a quick bite as a healthy alternative,so consumers would not have to suffer from guilt.In doing so,Daniel is offering _____ value to his customers.
A) augmented
B) utilitarian
C) hedonic
D) temporal
E) tangential

Question

Quizplus · Accepted Answer

Daniel is offering utilitarian value to his customers by providing a quick bite as a healthy alternative that meets their need for a fast meal without causing guilt. Utilitarian value is based on practicality and functionality, which is exactly what Daniel's concept is geared towards. Augmented value refers to additional features or benefits beyond the basic product, which is not mentioned in the scenario. Hedonic value pertains to emotional or sensory enjoyment, which may not be the primary focus of Daniel's concept. Temporal value refers to the time-related benefits, which is not mentioned in the scenario. Tangential value pertains to non-core benefits that are peripheral to the product or service, which is not applicable in this case.

FAST FOOD SCENARIO Daniel, an Entrepreneur, Is Planning to Open a Fast-Food Restaurant