Energizer batteries used to feature the Energizer bunny in its TV commercials,often in unexpected ways to catch viewers off-guard.Boring commercials of fake brands and mundane products like a hemorrhoid ointment would be interrupted by the sudden appearance of the Energizer bunny banging a drum.Initially,viewers would sit up and watch.However,after they had been exposed to the commercial many times,they began to expect the appearance of the bunny and tended to tune out the commercial.The consumers' response to this over-exposure is an example of _____.
A) anticipation
B) adaptation
C) habituation
D) sensitization
E) lateralization

Question

Quizplus · Accepted Answer

Habituation is the process where repeated exposure to a stimulus results in a decrease in response. In this case, viewers initially reacted to the unexpected appearance of the Energizer bunny, but over time, as they became accustomed to it, their response diminished.

Energizer Batteries Used to Feature the Energizer Bunny in Its