Joanna bargain hunts for all her purchases.She once bought a T-shirt that was being sold for $50 and perceived it to be a good deal as everything else was priced higher.However,on her next shopping trip,she dismissed the same t-shirt as expensive as the other apparels were being sold at prices much lower than $50.Joanna's varying interpretation of the value and meaning for the same product is an example of _____.
A) prospecting
B) sensitizing
C) priming
D) distorting
E) contrasting

Question

Quizplus · Accepted Answer

Priming is the process by which exposure to a stimulus influences the response to a subsequent stimulus. In this case, Joanna's exposure to the higher prices of other apparels on her first shopping trip primed her to perceive the T-shirt as a good deal. On her second shopping trip, her exposure to the lower prices of other apparels primed her to perceive the same T-shirt as expensive.

Joanna Bargain Hunts for All Her Purchases