As consumers get older,the value they receive from certain consumption activities often changes.For example,some older consumers do not have as much fun attending sporting events as they did when they were younger.In this case,consumers' age is an example of a _____ variable.
A) constant
B) dependent
C) moderating
D) situational
E) intervening

Question

Quizplus · Accepted Answer

A moderating variable is a factor that can change the strength or direction of the relationship between two other variables. In this case, the relationship is between consumers' enjoyment of attending sporting events and their age. Age is a moderating variable because it affects the value that consumers receive from the consumption activity. The other answer choices do not accurately reflect the role of age in this scenario.

As Consumers Get Older,the Value They Receive from Certain Consumption