_____ refers to the extent to which material goods are important in a consumer's life.

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Materialism directly refers to the importance of material goods in a consumer's life. Value consciousness refers to the degree to which consumers are aware of prices and look for deals. Trait vanity and self-monitoring both refer to personality traits, not necessarily related to material goods. The need for cognition refers to the degree to which consumers enjoy engaging in effortful thinking and processing information.

_____ Refers to the Extent to Which Material Goods Are