According to the changing schema-based affect theory,if the affect found in a schema can be changed,then the attitude toward a brand will change as well.

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According to the changing schema-based affect theory, if the affect (feelings or emotions) associated with a schema (a mental framework or structure that organizes information) can be changed, then the attitude toward a brand can also change. This means that altering the emotional associations linked to a particular brand or product can result in a shift in attitudes and preferences.

According to the Changing Schema-Based Affect Theory,if the Affect Found