ATTITUDE SCENARIO
Serena wants to buy a new hair dryer. She surfs the Internet and finally considers buying either a model from Philips or Braun. She rates them on their price, energy consumption, and design. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:

-Refer to the Attitude Scenario.Based on the attitude-toward-the-object model,what is Serena's overall attitude ( )toward Braun Model B?

Question

ATTITUDE SCENARIO
Serena wants to buy a new hair dryer. She surfs the Internet and finally considers buying either a model from Philips or Braun. She rates them on their price, energy consumption, and design. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:
 
-Refer to the Attitude Scenario.Based on the attitude-toward-the-object model,what is Serena's overall attitude (  )toward Braun Model B?

Quizplus · Accepted Answer

The Answer of ATTITUDE SCENARIO
Serena wants to buy a new hair dryer. She surfs the Internet and finally considers buying either a model from Philips or Braun. She rates them on their price, energy consumption, and design. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:
 
-Refer to the Attitude Scenario.Based on the attitude-toward-the-object model,what is Serena's overall attitude (  )toward Braun Model B?

ATTITUDE SCENARIO Serena Wants to Buy a New Hair Dryer. She Surfs